I design for people who'll never meet me but will rely on what I build.
With 4+ years across fintech, legaltech, civic tech, EdTech, and enterprise — I turn complex systems into experiences that feel simple, reliable, and human.
I care deeply about the intersection of clarity and craft. Every decision I make is in service of the person at the other end of the screen.
People often think design is about making things look good.
For me, it's about making things work better for the people who depend on them.
Over the past few years, I've worked across education, legal technology, fintech, civic innovation, enterprise software, and emerging consumer products — helping organisations transform complex ideas into intuitive digital experiences.
I enjoy working on products with moving parts. The kind that require balancing user needs, business objectives, operational realities, and technical constraints. Whether I'm designing a school management platform, a legal aid solution, or building a venture in the fashion industry, I'm driven by the same question:
How can we make this experience simpler, more reliable, and more human?
My approach combines systems thinking, product strategy, and human-centered design to uncover opportunities, align teams, and create experiences that drive meaningful outcomes.
Throughout my career, I've contributed to products serving students, educators, administrators, legal practitioners, startups, and everyday consumers. These experiences have shaped how I think about design — not just as a craft, but as a tool for creating clarity, confidence, and progress.
Beyond my work as a designer, I'm also the founder of Lagrid — a fashion reliability platform that connects people with trusted fashion designers and tailors, helping them get their outfits made on time and without the usual tailoring stress.
Good products don't just work. They create confidence, reduce friction, and help people move forward with clarity.
A few things about me
The stack I design in.
Software I use daily and have used across projects — from research and strategy all the way through to handoff and testing. Including the AI tools shaping how I work now.
Design & Prototyping
Adobe Creative Suite
Collaboration & PM
AI Tools
Four principles that guide every project.
Design should create trust.
People use products to accomplish important tasks. Great experiences reduce uncertainty and build confidence at every touchpoint.
Simplicity is intentional.
The best products aren't necessarily the simplest to build — they're the easiest to understand and use. Simplicity is the result of hard decisions.
Business and user needs can coexist.
Great design happens at the intersection of desirability, feasibility, and viability. Optimising for one at the cost of the others always shows.
Systems matter.
I enjoy solving problems that extend beyond individual screens and touch entire workflows, teams, and experiences. That's where real impact lives.
Lagrid
A fashion reliability platform that connects people with trusted fashion designers and tailors, helping them get their outfits made on time and without the usual tailoring stress.
We're building a future where getting custom outfits made is no longer a gamble — but an experience rooted in trust, transparency, and accountability.
Curiosity drives much of what I do.
Outside of product design, I'm usually building, learning, or creating something. The same drive that shapes my design work shows up everywhere else too.
What I bring to product teams.
The stack I work in.
Open to the right opportunity.
Whether you're launching a new product, improving an existing experience, or exploring an idea that's still taking shape — I'd love to hear about it. Let's create products that people trust, adopt, and rely on.