TL;DR
360 MaaaS Hub needed a digital platform that clearly communicated several distinct services while establishing credibility with both corporate and individual audiences. I designed the brand identity and the responsive web experience: one structured platform presenting training programmes, co-working spaces, community initiatives and events through clear pathways for different visitor types. Development was handled by a separate team.
01 Many services, one front door
360 MaaaS Hub is a technology hub in Kaduna offering multiple services rather than a single product: data science training, kids technology programmes, co-working spaces, community initiatives and events. The challenge was helping visitors quickly understand these offerings without the website feeling fragmented or overwhelming.
The platform also had to build trust with two broad audience groups at once — individual learners and entrepreneurs on one side, corporate organisations and partners on the other.
02 Four audiences, mapped with the founders
Working with the hub's founders and team, we identified four distinct audience groups: data science learners, kids technology students, co-working professionals and event attendees. Each arrives with different goals and information needs, and the website structure was designed around those pathways while keeping one consistent brand experience.
03 One platform, not one site per service
The defining decision was to present everything through a single platform with clear pathways, rather than separate experiences per service — an option that was genuinely on the table. Separate sites would have let each offering speak to its own audience, but at the cost of the hub's credibility as one organisation. The structure instead uses hierarchy to route each visitor to what's relevant, so a parent looking at kids programmes and a partner evaluating the hub both find their path from the same front door.
04 An identity for screens and signage
The project began with the visual identity: an energetic orange-forward palette, a visual language aimed at innovation and accessibility, and a typography system designed to hold up across digital products and physical signage alike — a recognisable brand reflecting the organisation's community-first positioning.
05 Structure and mobile experience
The website is a multi-section experience: training offerings, workspace plans, community programmes, events, a community gallery, and newsletter sign-up — organised in a hierarchy that lets each visitor group find relevant information without wading through the rest.
The design extends to a fully responsive, mobile-first experience with accessible navigation, since much of the hub's audience reaches it on a phone.
Honesty note. The site is live at 360maaas.vercel.app. No traffic or conversion figures were tracked as part of this engagement, so this case study claims the identity and design work only.
06 Information architecture around intent
When one organisation serves audiences with different goals, the structure of the information matters as much as the interface. The design work that carried this project was organising the offering so each visitor understands what the hub is, what it offers them specifically, and where they fit within it.